Advantages of Internet Marketing for Small Businesses
It won’t be wrong to say that Internet has completely changed the way business is done these days. It is especially beneficial for small businesses as it allows them to compete with big businesses and established brands in a cost effective manner. Today, anyone can create a strong online presence with little investment and get targeted traffic to sell products and services.
Big companies can throw a lot of resources on advertising their products but internet marketing services give an edge to small businesses as small businesses have the ability to react much faster to market changes. Here are some of the main benefits of internet marketing for small business.
Wide Range of Digital Marketing Options
There was a time when small businesses could not afford to advertise their products and services as advertising agencies demanded big budgets and worked only with big clients. Thanks to the popularity of digital marketing platforms, these days small businesses have a number of options at their disposal. Some of the options include search engine optimization, social media marketing, e-mail marketing, pay per click advertising and content marketing among others.
Search Engine Optimization
Various marketing research agencies have reported that more than 95% of consumers search online for products and services before spending money. In simple terms, even small businesses can now get targeted traffic from search engines by investing in search engine optimization.
The biggest benefit of investing in search engine optimization is that it allows businesses to attract free traffic on an ongoing basis. In fact, many marketing experts agree that SEO is one of the best investments in terms of ROI for small business owners.
Pay per Click Advertising
There are a number of pay per click advertising options available to small businesses. The most popular option is Google Adwords where businesses can buy ads for highly targeted keywords and phrases related to their business niche and get targeted traffic. The biggest benefit of the investing in pay per click advertising is that it allows businesses to get targeted traffic in a matter of hours or days. PPC allows business to test various marketing strategies and sales funnels at a small cost.
Social Media Marketing
The biggest social network on the planet, Facebook, has over 1 billion members. There are also a number of other social networks with hundreds of millions of members. For instance, Twitter has over 300 million monthly active users. Other social media networks such as Snapchat, Pinterest and Instagram also have hundreds of millions of users.
All of these social media platforms allow businesses to promote their products and services for free as well as through paid advertising. Social media allows businesses to engage existing and potential customers in a cost-effective manner.
E-mail marketing still remains one of the most effective marketing channels for businesses. Marketing experts recommend businesses to invest in building a targeted list of subscribers as it allows them to market to those customers at minimal cost.
Creating Brand Awareness
One of the biggest problems faced by small businesses is that they often do not have the budget to create brand awareness though traditional media. However, Internet marketing has changed that. Businesses can easily build a brand at a small investment with the help of above-mentioned marketing channels. In simple terms, online marketing allows businesses to compete against bigger companies at a small cost.
Cheap Way to Promote Products and Services
Internet marketing is the most economical way for small businesses to get the word out about their products, services and their company. They need a small budget to make their presence felt online.
Overall, Internet marketing has leveled the playing field for small businesses as it allows them to compete with big businesses and established brands at an affordable cost.